Book your Video Clarity Session
Book your Video Clarity Session
Book your Video Clarity Session

Your next step after the Leeds Digital Festival workshop

Know what video to make next

90-minute one-to-one session · £150 for workshop attendees

You have the ideas. Now turn them into a clear video priority for your business.

A focused Video Clarity Session helps you connect your goal, audience and customer pain points to content worth creating.

Book your Video Clarity Session

Your next step after the Leeds Digital Festival workshop

Know what video to make next

90-minute one-to-one session · £150 for workshop attendees

You have the ideas. Now turn them into a clear video priority for your business.

A focused Video Clarity Session helps you connect your goal, audience and customer pain points to content worth creating.

The shift from the workshop

“What video should we make?”

The question is not just what you could film. Start with what your business needs the video to achieve—and who it needs to help.

THE USUAL STARTING POINT

A good video needs a reason to exist.

“What video should we make?”

THE MORE USEFUL QUESTION

“What does the video need to

acheive?"

The shift from the workshop

“What video should we make?”

The question is not just what you could film. Start with what your business needs the video to achieve—and who it needs to help.

THE USUAL STARTING POINT

A good video needs a reason to exist.

THE MORE USEFUL QUESTION

"What does the video

need to achieve?"

The METHOD

A simple way to move from a business objective to a purposeful video brief. The format comes after the thinking.

Video GoalFrame

01

Goal

What should the video help your business achieve?

03

Pain Point

What question, concern or problem matters to them?

02

Audience

Who needs to see it, and where are they in their journey?

05

Content

Which video idea is worth making first?

04

Solution

How do you help, and what should they understand?

This is the framework we explored in the workshop. The session applies it to your business and helps you choose what to prioritise.

The METHOD

A simple way to move from a business objective to a purposeful video brief. The format comes after the thinking.

Video GoalFrame

01

Goal

What should the video help your business achieve?

This is the framework we explored in the workshop. The session applies it to your business and helps you choose what to prioritise.

02

Audience

Who needs to see it, and where are they in their journey?

03

Pain Point

What question or problem matters to them?

04

Solution

How do you help, and what should they understand?

05

Content

Which video idea is worth making first?

Your guide

Make Video Matter.

Video should serve a specific audience and support a business goal. Purpose comes before production.

I’m a video producer and founder of Bradley JP Productions, with over 12 years’ experience helping businesses, events and organisations turn ideas into clear, purposeful video content.

Over the years, I’ve seen that the strongest video projects don’t start with cameras, locations or edit styles - they start with a clear goal, a defined audience and a proper understanding of what that audience needs to hear.

That’s why I developed the Video GoalFrame: a practical system to help businesses work out what video to make, who it is really for, and why it matters before they invest time and money into production.

In this session, I’ll help you connect your business goal with your customers’ questions, then decide which video to prioritise so you leave with a clearer plan and a stronger reason for making it.

Hi, I'm Brad

Whether you have no idea where to start or a long list of possible videos, it can be hard to choose what deserves your time and budget.

Your guide

Make Video Matter.

Video should serve a specific audience and support a business goal. Purpose comes before production.

I’m a video producer and founder of

Hi, I'm Brad

Bradley JP Productions, with over 12 years’ experience helping businesses, events and organisations turn ideas into clear, purposeful video content.

Over the years, I’ve seen that the strongest video projects don’t start with cameras, locations or edit styles - they start with a clear goal, a defined audience and a proper understanding of what that audience needs to hear.

That’s why I developed the Video GoalFrame: a practical system to help businesses work out what video to make, who it is really for, and why it matters before they invest time and money into production.

In this session, I’ll help you connect your business goal with your customers’ questions, then decide which video to prioritise so you leave with a clearer plan and a stronger reason for making it.

Book your Video Clarity Session

The Next Step

The Video Clarity Session

A 90-minute one-to-one session to work out what video content your business should make next.

Workshop attendee offer

£150

Normally £200

Take the framework you learned and apply it to your own business with Bradley.

Book your Video Clarity Session

90 minutes, one-to-one. £150 for Leeds Digital Festival workshop attendees.

Review your business goal and the audience you need to reach.

Look at customer pain points, existing content and video opportunities.

Agree on your first video priority, who it is for and what it needs to achieve.

How it works

1. Book your Video Clarity Session

2. Work through the Video GoalFrame

3. Leave knowing which video direction to prioritise and why

The Next Step

The Video Clarity Session

A 90-minute one-to-one session to work out what video content your business should make next.

Workshop attendee offer

£150

Normally £200

Take the framework you learned and apply it to your own business with Bradley.

Book your Video Clarity Session

90 minutes, one-to-one. £150 for Leeds Digital Festival workshop attendees.

Review your business goal and the audience you need to reach.

Look at customer pain points, existing content and video opportunities.

Agree on your first video priority, who it is for and what it needs to achieve.

How it works

1. Book your Video Clarity Session

2. Work through the Video GoalFrame

3. Leave knowing which video direction to prioritise and why

-

-

-

Common questions

A clear starting point, wherever you are now.

Do I need to know which videos need to be made?

No. Deciding what is worth making is part of the session.

Do I need an existing video plan?

No. We can start from scratch or review what you have already made.

Can I make the video myself afterwards?

Yes. The session focuses on direction and priorities. Some ideas may be suitable for you to create yourself.

Do I need to be ready to film straight away?

No. The session is about getting clear on what video is worth making first. You might leave ready to brief a video, or you might leave with a clearer content direction to develop before filming.

What will I leave the session with?

You’ll leave with a clearer video priority, who it is for, what it needs to say, and what action you want people to take after watching it. The aim is to give you a practical starting point, not just a list of ideas.

Is this only for businesses that already use video?

No. It works whether you are starting from scratch, reviewing existing content, or trying to make your next video more focused. The session is designed to help you make better decisions before you spend time or budget on production.

Will you tell me exactly what type of video to make?

Yes - the goal is to help you choose the most useful next video for your business. That could be a customer story, explainer, event film, social content, website video, sales-support video or something else, depending on your goal and audience.

Is this a production quote or a planning session?

It is a planning session. We’ll focus on direction, audience, message and priorities. If you decide afterwards that you want production support, that can be discussed separately, but there is no pressure to move into a production project.

Why book this instead of just making a video?

Because video works best when it has a clear reason to exist. This session helps you avoid making content just for the sake of it and gives you a stronger brief before you invest time, money or energy into production.

Common questions

A clear starting point, wherever you are now.

Do I need to know which videos need to be made?

No. Deciding what is worth making is part of the session.

Do I need an existing video plan?

No. We can start from scratch or review what you have already made.

Can I make the video myself afterwards?

Yes. The session focuses on direction and priorities. Some ideas may be suitable for you to create yourself.

Do I need to be ready to film straight away?

No. The session is about getting clear on what video is worth making first. You might leave ready to brief a video, or you might leave with a clearer content direction to develop before filming.

What will I leave the session with?

You’ll leave with a clearer video priority, who it is for, what it needs to say, and what action you want people to take after watching it. The aim is to give you a practical starting point, not just a list of ideas.

Is this only for businesses that already use video?

No. It works whether you are starting from scratch, reviewing existing content, or trying to make your next video more focused. The session is designed to help you make better decisions before you spend time or budget on production.

Will you tell me exactly what type of video to make?

Yes - the goal is to help you choose the most useful next video for your business. That could be a customer story, explainer, event film, social content, website video, sales-support video or something else, depending on your goal and audience.

Is this a production quote or a planning session?

It is a planning session. We’ll focus on direction, audience, message and priorities. If you decide afterwards that you want production support, that can be discussed separately, but there is no pressure to move into a production project.

Why book this instead of just making a video?

Because video works best when it has a clear reason to exist. This session helps you avoid making content just for the sake of it and gives you a stronger brief before you invest time, money or energy into production.

Your next step

The question is not just what you could film. Start with what your business needs the video to achieve—and who it needs to help.

Make video with a reason to exist.

Book your Video Clarity Session

Your next step

The question is not just what you could film. Start with what your business needs the video to achieve—and who it needs to help.

Make video with a reason to exist.

Book your Video Clarity Session